Ready, Set, Text: The way to Grow Your Business Fast Using SMS Marketing
SMS marketing, which stands for simple message service, has shown to be a feasible substitute for email marketing. It’s getting more and more difficult to find those who are not using text messages in one form or another, and they are not simply the realm of pre-teens.
Why you ought to give SMS marketing a good look
Without a doubt, the main reason marketers are giving SMS a chance is because of how folks are responding to texts. Reported by CallFire SMS text messages boast a 98 percent open rate and additionally an eye-popping 83 percent are opened in the first three minutes of getting them! What’s more, marketing promotions using text messages are being redeemed at 20 percent or higher, compared to traditional media such as coupons, newspaper ads, radio, or direct mail, that average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) can be far greater than in traditional media. For example, a campaign with a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.
4 Tips for successful SMS marketing campaigns
- Deliver value – Whatever you’re texting about, make it worth their time! Deliver value, financial or otherwise, with your message.
- Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a good recipe for success with SMS. Something along the lines of, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
- Include a call to action – You should definitely ask for the action you want them to do. Saying something similar to “Text SaveNow to 123456 to get a 10% off coupon today” will set their mind to action mode.
- Track your results – SMS is awesome when it comes to measuring metrics. There are a number of factors you can monitor on your campaigns, from click tracking to who opened what. So be sure to track and measure your results, to effectively plan the next campaign!
