15 homepage sins that are costing you sales
A lot of times, it’s as much about what you don’t do as what you do. This can be especially true of your website. There are a ton of wacky things that can send website visitors streaming away from your website. Let‘s see which if any of these pertain to you.
- No clear objective – According to DinkumInteractive.com you have about 4 seconds to convey what your website is all about before they leave.
- Your content isn’t scannable – Web viewers read in chunks, and if they can’t scan your page and get it in a few seconds, you may have lost them!
- Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all online traffic is mobile.
- Not using videos on your website – Most of us have video cameras in our phones–so there’s no excuse for not having video on your website!
- No updated, quality content – If your content is from Bush’s first term, it’s no wonder they’re fleeing! Also no fancy fonts or extremely long pages.
- Hard-to-find contact information – Make sure we can get in touch with you if we want to!
- Not collecting emails or newsletter signups – You do wish to be in business for the long haul, right?
- Not utilizing Meta tags on your website – In particular the title and description tags. These could very well aid you in getting indexed and ranked in the search engines.
- Lack of social sharing buttons – Like it or not, making your site be shareable on social sites is where the party is, so get over it!
- Missing calls-to-action – You want an action from your visitors; ask for it!
- Poor site navigation – Avoid using drop down menus, and make sure that all pages on your website include links back to your home page.
- Not optimizing images – Make sure you use the ALT and TITLE attributes for any images you post.
- Overuse of Flash – Besides being a pain for the GoogleBot to read, it may be very annoying to your visitors.
- No metrics to determine your progress – Do you really not want to learn the number of people are coming around and from where? What do they like, or not like?
- “Intro” pages – These are artifacts of an former age, and these days get in the way of your site content.