3 Slipups That Could Be Killing Your Organization’s Content Marketing
Forgetting About Seo
Always Advertising the Product
One of the major problems companies make with social media is consistently promoting their product. Unfortunately, businesses make this same mistake in their content marketing. It is okay to talk about the greatness of what you are selling from time to time, but it can’t be a nonstop activity. People are looking for actual value when they read your content. They want to learn something, and if this isn’t what happens, the content will fail to appeal to them. Build useful content related to your industry and go easy on the direct promotion.
Failing to Consider Search Engine Marketing
If you have assembled a strong and loyal social media following, you may think they are enough to get eyes on your content. This is most definitely the case if you create great content that is shareable. To be honest, though, this simply is not sufficient. You need to focus on optimizing your content for search engines also. After all, you need more than just your social media following to see the posts. By emphasizing optimization, you can increase direct traffic to every page on your site.
Failing to Optimize Content Marketing
Even though more companies are utilizing content marketing, it doesn’t mean they are prioritizing it. Nearly 30 percent of providers say they haven’t yet made creating more engaging content a top priority. Content marketing isn’t a part-time job. You must continually put out great content, or your followers and potential customers will find it elsewhere.
Content marketing is not going to fade away like some trendy promotional tool. It is here for the long term. And if you want your company to have success, you will need to focus on making content a priority and giving people the value they demand.
