4 Ways to Use #Hashtags in Your Social Media
Know what a #Hashtag is? If you’re not a social media expert, and particularly Twitter, you may not have a clue just what a #hashtag is. No need for that being the case any more. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.
Make sure the keyword you use is not in use elsewhere, or you may be in for a big surprise. This requires doing a little research (a search on Search.Twitter.com) to ascertain if that keyword is a good choice. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will most certainly not work in your favor. And above all, proofread before you create that #hashtag, lest you become a victim of your own hashtag.
4 Ways to market with #hashtags
- Make your #hashtags short and direct – Making it brief and direct is the best way to win with #hashtags. If you want to combine more than one, fine, but don’t string together a small army of them, as that will annoy readers and label you an amateur.
- Make them #hashtags to remember – Great #hashtags are much more likely to be shared widely. Give consideration to this and you just may get your wish and have it go viral.
- Use them on your other social channels – A #hashtag wants desperately to be shared, and you can nowadays do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to sear the #hashtag into the brains of your readers.
- Use keywords – If you can. It’s not always possible, but attempt to work in your brand or primary keywords.
Creating and making use of memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!