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4 Ways to Use #Hashtags in Your Social Media

Know what a #Hashtag is? If you’re not a social media expert, and particularly Twitter, you may not have a clue just what a #hashtag is. No need for that being the case any more. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.

#Hashtags guidelines

Make sure the keyword you use is not in use elsewhere, or you may be in for a big surprise. This requires doing a little research (a search on to ascertain if that keyword is a good choice. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will most certainly not work in your favor. And above all, proofread before you create that #hashtag, lest you become a victim of your own hashtag.

4 Ways to market with #hashtags

  1. Make your #hashtags short and direct – Making it brief and direct is the best way to win with #hashtags. If you want to combine more than one, fine, but don’t string together a small army of them, as that will annoy readers and label you an amateur.
  2. Make them #hashtags to remember – Great #hashtags are much more likely to be shared widely. Give consideration to this and you just may get your wish and have it go viral.
  3. Use them on your other social channels – A #hashtag wants desperately to be shared, and you can nowadays do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to sear the #hashtag into the brains of your readers.
  4. Use keywords – If you can. It’s not always possible, but attempt to work in your brand or primary keywords.

Creating and making use of memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!