5 Deadly Social Media Mistakes to Avoid
Social media is a ripe ground for developing connections, as well as for offending and creating enemies. Knowing what you shouldn’t do when it comes to social media is almost as important as understanding what you should be doing. Here are some social media mistakes to avoid like the plague!
Jokes in poor taste – It should be obvious, but you really need to put on your thinking cap before you tweet, update or post. And above all, don’t try and benefit from someone else’s catastrophe as a way to promote your products or services. While a celebrity death or humiliation may seem like easy pickings for trending traffic, you might end up alienating more people than you attract!
Offending your customers – Right there with poor taste humor is the tendency to state your preferences, political, social or otherwise, which may or may not coincide with those of your clients and customers. Use your head! Don’t write about anything with the general public that could cause offense or be misunderstood, or you’ll pay big for this transgression.
Failing to separate your business and personal accounts – Not to mention that it appears much more professional to make a company profile and page, many times there are benefits (depending on the social network) for a strictly company account. This is definitely true with Google Local. A public business account will also be more likely to be seen in the search engine results.
Not using social media buttons on your site – These are so simple to make use of, and available for all social media platforms. You’re literally throwing traffic away if you don’t utilize these simple tools to extend your reach by making them accessible for your homepage and all the content you create. This is very easy to do.
Not using the links from your social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website from your profile page, as well as from posts. This is an easy way to create some easy, authoritative links that will help others find you as well.