A Few Ways Companies Can Boost Their Blog Traffic
You could spend hours constructing the perfect blog post, but if the title and feature image is subpar, people may never even click it. Use Google Images to find no cost photos and make sure they are actually attention-grabbing. You will also want to learn about what makes a great blog title. If you do well in just these two areas, your click-through rate will surely grow.
Center on Evergreen Content
It is fine to create blog posts based on current events, but this certainly should not be your entire strategy. Evergreen posts are those that are just as valuable in the future as they are right now. A blog titled “How to Clean a Catfish in 10 Steps,” for example, would usually do a lot better than “Legislators Consider New Fishing Law.” Evergreen content stays pertinent, and this means people could be sharing the blog years after its initial release.
Target Titles and Great Images
A blog post could be packed with valuable information, but if the feature image and title does not catch a consumer’s attention, it will likely not be read. Scan through public domain and cost-free images online until something really jumps out at you. In addition, go ahead and learn the skill of writing clickable headlines. These two changes could take a fledgling blog and make it amazing.
Look at Doing Guest Blogs
If your business only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks. If a blog you write is featured on a Facebook page with 20,000 followers, though, you will end up with plenty of traffic. Look around for authoritative blogs in your business with massive followings. Pitch a number of ideas to these companies, and if one bites, you may just be days away from a substantial traffic uptick.
Blogging is a established tool that is never going out of style. It won’t bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with a tremendous increase in ROI.