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Added benefits of Twitter’s Character Update for Organizations

Send Replies, Save the Room

More Room to Work With

One complaint many businesses have had with Twitter is the fact that any media goes against their 140-characters. This meant sharing a gif, video or image reduced what message could be delivered. Fortunately, this problem is long gone.

In its latest update, Twitter allows users to tweet media without it detracting from their characters. This means businesses can send out their full message, along with accompanying media, to every single follower.

Reply to Consumers Without Losing Area

Whenever a consumer sends out a tweet to an enterprise, that business has always had the ability to reply directly. Sadly, the original user’s Twitter handle went against the 140-character limit. With over 313 million active monthly users, it is easy to imagine that some of these user names can take up a sizable portion of allotted characters. Since Twitter handles will no longer count towards these replies, though, businesses have more room to provide terrific service.

Extra Eyes on Tweets

Whenever corporations would direct a tweet at a specific user by tagging them, only that user would typically see the tweet. In fact, other users would have to be following both accounts to see the message. This is not the case anymore. Small business owners can now send tweets directed at specific users and ensure their entire fan base gets the message.

Twitter’s updates give organizations a new edge in their social media marketing. While a few additional characters might appear menial to those outside of the marketing world, those extra words can amount to a lot in a world of 140-characters.