Content Marketing Suggestions That You Should Be Using
The number of proven content marketing tips is nearly endless. The three aforesaid can certainly get the ball rolling on your content strategy, but they are seriously only the tip of the iceberg.
Just because you produce great content does not necessarily mean people will click on it. After all, for every one “How to Skin a Flounder” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to generate a list and include the number of steps in the title. “5 Ways to Tie a Tie” will always get more attention than “How to Tie a Bow.”
UseVisuals in Everything
Any local business owner who posts photos to Facebook knows that visuals are a form of content marketing. Social media sharing, however, shouldn’t be where this ceases. Numerous case studies have shown that simply working with images within blogs and articles can considerably increase the traffic to that piece.
It is hard to put a set number on how many extra clicks you will get using images. This is because most research is in the form of case studies, and every piece of content is different. There is no doubt, though, that good images can sometimes make even a bad blog jump off the page.
Design Customer Testimonial Videos
Video is one of the most difficult forms of content marketing for many small business owners. Typically, this is because it is not easy to come up with ideas. One well tested practice, though, is to create customer testimonial videos. These pieces of content will show consumers that you are capable of getting the job done. Even better is the fact that the featured customer will share the video almost everywhere.
There are innumerable content marketing ideas that have been proven to pay off. The aforesaid are only the tip of the iceberg, but they are certainly a good start.