How Companies in Uninteresting Industries Develop Exciting Content
Sure a viral post that spreads out across the country would be fantastic, but this is just not exactly a necessity for small businesses. This is why companies should try to make their content as locally specific as possible by building it around community happenings.
Insert a Sense of Humor
If a blog or article will prove essential to consumers, many will overlook its boring nature. I am not saying all of them will, though. Because of this, content creators should interject humor whenever they get the chance. While it may seem less than professional, marketers need to weigh the advantages and disadvantages. Sure it may not sound like industry speak, but do most customers want to read that anyhow?
Develop Local Content
While it may seem ideal to create content that people across the country will enjoy, that isn’t exactly necessary for most local business owners. Bearing this in mind, take time to create content that concentrates on events, people or anything else going on in the local community.
Consider individuals who do not ever watch the evening news. If they suddenly know that they or a friend will be on that night, there is little doubt that they will be watching. It’s the same with content marketing. Even in a humdrum industry, people are will be interested if content somehow relates to where they call home.
Split Up the Content
Even if you focus on writing locally and let your sense of humor show, some industries are just so technical that content must stay in-depth. If this is the case, take measures to break down the content on a page. Apply bullet points, headers, small paragraphs and images. Each of these items makes content more digestible, and consumers will be less likely to feel stressed or bored.
Whether you are in shipping and delivery, manufacturing or any other industry that might come off as boring, it is not necessary to create boring content. By following theserules and striving to generate useful content, consumers will still find reasons to visit your site.