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How Smaller Businesses Are Benefiting from Facebook Live

Video is becoming widely used in the digital world every day. This is evidenced by Facebook’s 135 percent increased organic reach for videos over picture posts. Simply recognizing this statistic should be enough to prove how strong of a tool Facebook Live can be in the marketing and advertising world. As it so happens, though, improved reach is not the only benefit local business owners will see.

Combines Offline and online Marketing

Even though marketing is in its digital age, it doesn’t mean offline marketing is a thing of the past. Businesses can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can certainly catch them via Facebook Live.

Enhanced Marketing Metrics on Facebook

Facebook has long provided tools that allowed business owners to track their reach on the site. Instead of seeing how many people liked or shared a status, page owners can actually see how many people viewed the post. Maintaining this user-friendly image, Facebook Live also comes with numerous analytics tools.

In addition to seeing how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the number of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership declined, and they can use this info to improve their video marketing.

Facebook Assists with Promotion

Facebook Live is still in its infancy, so the social media giant is doing its best to promote the service. This means Live videos often end up towards the top of people’s newsfeeds. In addition, Facebook will often send a notification when a page a fan likes starts a live broadcast. This cost-free advertising probably won’t last forever, so local business owners should take advantage now.

Social media sites are constantly trying out new things, and in some cases, their ideas fall flat. This is not the case with Facebook Live. The new application is doing everything from causing social change to promoting business events. If businesses utilize the tool correctly, there is no limit on how successful they can be.