How to Perform Video SEO
There’s really no point in creating a great video only to have it languish deep in the search results where nobody will find it. Getting your videos to rank well in YouTube and Google isn’t as hard as you might think, and in fact can happen quite quickly if you know what you’re doing.
Toward this goal let’s take a look at 5 tips for Video SEO you may not yet be using.
5 Essential tips for Video SEO
Making a good video – Good videos are some of the best video SEO you can perform, and the benefits of having a video that is popular are immense. Strive to put your best foot forward here, and the rest may take care of itself.
Do keyword research – If you want to rank for a specific keyword, you’ll need to do your research to make sure you are targeting the best phrases you can. This will enable you to find other keywords you can use in your description, tags and other videos as well.
Optimize your YouTube listing – Make sure you take the time to optimize your YouTube listing. This calls for making sure your primary keyword is in your title, tags, description and filename. Also, use a 300-500 word description, making sure any link you’d like people to go to is at the beginning.
Encourage and harvest social media – Ranking on both YouTube and Google these days requires that you have some element of social media presence. Encourage shares, embeds, channels subscribes and comments on your videos. These are the types of social signals that the search engines look for. Also, you never know who has a huge following that they might refer you to!
Backlinks – Usually doing the above steps could be enough to get you the rankings you desire, but sometimes it will be hard to rank a video without acquiring some backlinks. The better links and more legitimate they are the better, and this can help energize your rankings fast.