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You probably think it’s enough to be involved with social media in the slightest, but let me be the one to break it to you: there are some grievous errors you could be making with your social media marketing that will not only cost you followers, but hurt your brand long term.

Social media is amazing in its ability to extend your reach beyond what you might generate on your own, but that is also the same way that it could hurt you. Let’s look at 5 mistakes you might be making that can hurt.

5 Social media marketing mistakes to avoid

  • Not being visual – These days people are all about wanting to view, not read. So regardless of whether you have a video, cool image or unique infographic, rest assured that your visual content will be read more, engaged with more ,and ultimately be acted upon far more. Just sayin’…
  • Constantly selling – Put yourself in their shoes: do you enjoy having sales messages in your face continuously? No. Neither does your audience. Try to make your sales pitches no more than 20 percent of your content at most.
  • Making negative comments disappear – This is a big no-no. If people detect that you are managing your social media in this fashion, they’ll not trust you at all. It just looks like the complainer was right, and you’re trying to hide it. Instead use this as a chance to demonstrate awesome customer service!
  • Don’t buy likes and fans – Even though this appears on the surface to be an easy way to pump up the volume on your social media, in fact it will have the opposite effect. The social networks won’t like it, and any real fans or followers you have will see right through it.
  • Don’t use LikeBait – LikeBait, as its name implies, is the act of bating people to like your post or page by crafting a controversial or otherwise titillating headline to get people to click or like. The problem is, there is usually not real or relevant content behind the headline. Facebook hates this as well, and is changing their algorithm to exclude it.