Local Business Owners Must Avoid These Social Media Marketing Fallacies
It is way better to follow other types of metrics. The ‘shares’ and ‘likes’ your posts get provide a bit of information, but the traffic driven to your site and real comments left on the post are more an indication of success. These metrics will provide you with an idea of what is working best on your page.
Scheduling Tools Can Handle Everything
Scheduling tools are great for businesses on social media. However, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but always remember a live person is always better.
The More Followers, The Better
Many small business owners gauge their social media marketing success on how many followers they have. Unfortunately, this isn’t always the case. Many page purchase followers, and some companies gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, give attention to different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and genuine comments is even better. This shows real interaction, and it will tell you which content is doing best for your small business.
Social Media Is Cost-free
Social media technically is free, but oftentimes, having social media success is not. Facebook, for instance, doesn’t show your content to everyone who likes your page. It all depends on how much involvement the post gets. Sometimes, it’s important to promote a post. Unless a business owner is skilled in marketing themselves, it is also essential to have a social media manager.
There is no doubt that social media marketing can do good things for a organization. All of these advantages, though, can be quickly undone if you do not fully understand social platforms. Don’t fall for these myths, and you will be a step ahead of the competition.