Marketing Errors You Must Stop Making Before 2017
America’s Small Business Administration (SBA) says that corporations should be spending around 8 percent of their budget on marketing if they make under $5 million yearly. Even if you do this, though, your marketing will fall short without a great strategy in place. Even entrepreneurs with excellent marketing strategies can fail if they make too manygoof ups. Because of this, every local business needs to avoid the following marketing mistakes in 2017.
Not Making Marketing a Priority
Many organizations, especially local companies, feel that they have bigger things to worry about than marketing. Sure, they might put a short while into it, but they often view marketing as a part-time job. This is particularly the case when it comes to social media and video marketing. In 2017, you must understand that this thought is folly. If you are not going all in on your marketing procedures, you are only hurting yourself.
Thinking Social Media Is No cost
Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay a dime. corporations can do this as well, but they likely will end up thinking social media is a worthless marketing tool.
Thanks to chaotic feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up momentum. Sad to say, this doesn’t always happen. With everyone receiving information overload, it will sometimes be necessary to spend a few dollars to extend your reach. Since you can target specific audiences, though, it is not a bad idea.
Compromising Customers Over Prospects
You have likely had a cable provider offer a promotion, but when you called in, they said you were ineligible. Why? Because you already are a customer. It doesn’t hurt to focus on bringing in new prospects, but this can’t be at the cost of upsetting current clients. Offer promotions to garner potential customers, but make sure you concentrate on your loyal followers as well.
Marketing and advertising isn’t necessarily about doing what is right. It is also important to avoid doing something wrong. The previous list is far from all-inclusive, but if you can keep clear of these mistakes, you will be a step ahead of many of your rivals in 2017.