Turning Your Best Clients into Robust Brand Advocates
If you are not using email marketing, you need to begin right now, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates.
Provide Social Media Marketing Offers
It is rare that buyers will realize that they are acting as brand advocates. Sure they understand this if they are wearing a branded t-shirt, but most advocacy just isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply spreading the word. If the incentive is a great one, though, they will do it with pride and without hesitation.
Provide Discounts for Special Occasions
Email marketing is the central aspect of making loyal customers, and to do this, businesses need to get a bit of information from their customer base. Once you have this information, you can use it as a marketing tool.
Someone have an anniversary or birthday coming up? Restaurants, entertainment companies and a variety of other businesses can offer a free gift to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This means more profit and the potential for new customers.
Pay Customers to Market for You
You obviously cannot put your customers on the payroll to recruit new clients. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal customers know that, if someone mentions their name on their very first visit, you will reward them with a gift card, credit to their bill or some other incentive.
Marketing is not all about social media and email. Your clients can be just as amazing as any of those tactics. By utilizing the aforementioned suggestions, your best clients will become your foremost brand advocates.