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Utilizing the New Facebook Graph Search

Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can use its greatest asset, the social interplay between its users. Still rolling out, Graph Search may not be open to you yet, (still only accessible in the US, and there’s a waiting list) but it’s coming right around the corner. And if you’ve got a business that depends on Facebook at all, you must know how this will benefit you.

Facebook Graph search – What is it?

Facebook Graph Search is a search model by which you are served up results based not on any keyword you typed in, but instead results determined by your social spheres. For instance, your search will highlight people who share your interests, photos and videos they’ve liked, and connections you share. These results are unique to you as they’re based on you and your friend’s interests.

How can you utilize Facebook Graph search in your marketing?

One of the key takeaways people appear to be gleaning from the introduction of Graph Search is that it will go a long way towards removing pages that are trying to game the system. Fake Likes and fans originating from strange locations outside of your common spheres, will likely be viewed with some skepticism. So say goodbye to the “I will get you 30,000 Facebook Likes” industry, where often people found all kinds of new friends and fans from Bangladesh!

If your small business is seriously interested in social media, you are in position to benefit from this, as you will be visible on Facebook. A few of the basic methods for you to prepare for Facebook Graph Search are to:

  • Make sure your Facebook page profile is totally filled out with your information, so that users can find and make contact with you.
  • Make certain to engage, not sell your visitors.
  • Be mindful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business greatly!