Want to Know How to Save Your Dying Facebook Page?
Curious about how you can improve your Facebook page quickly and easily? There are several ways to make this happen, but to help you get off to a flying start we’ll limit ourselves to just eight for now. These methods will not only aid you in getting more visibility in Google, but also lay the groundwork for better customer relationships that lead to greater loyalty, which has obvious and numerous benefits.
- Make a Commitment – Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for business, and shortly abandoned it, which also says something about your company. Make a commitment to post and participate often, or it could be counter-productive!
- Lose the Facebook-generated URL – Make sure you get a custom URL for your Facebook page. This will help greatly with search engine optimization (SEO) or for anyone searching for you.
- Don’t Repeat Your Tweets – Twitter is awesome, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your extra effort will be rewarded.
- Keep Updates Short and Sweet – Like it or not, folks are into short these days. There’s a place and time for longer pieces, but generally try to keep your posts short – 150 characters or less.
- Deliver Awesome Content – Creating lots of great material that people can use and are talking about and sharing will be the primary goal here.
- Engagement with Your Readers – Don’t be shy about inspiring conversation, asking questions, holding contests or anything else that will get the conversation rolling!
- Be Responsive to Problems – Take anyone who complains seriously, and be proactive responding to anyone that asks questions. It is possible to head off a lot of trouble this way.
- Post Photos – According to Facebook, posts which include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.
Using these tips will give you a terrific head start to making your Facebook page a topic of conversation!