What Back to the Future Taught Us About Marketing and advertising
Marty knew how critical it was to repurpose old popular content. If you are advertising and marketing a profitable business, you should too. Try to get your older well-performing content. After finding it, make updates, expand the content or take the time to repurpose it into new codecs like infographics. This could especially pay off considering 63 percent of corporations using infographics say they’re effective.
Consistency Is Primary
In the film, Marty didn’t have choice but to get his mom and dad together. Even when difficulties arose, he remained peristent in achieving his goal until it paid off. You must do this with marketing as well. It is not enough to post a blog or update social media once a week. You must consistently market to your target audience, or they are going to stop listening.
Oldies Are Still Goodies
One of the most well known scenes in the film is when Marty performed ‘Johnny B. Goode’ to the crowd at the Enchantment Under the Sea dance. To the kids, it was a brand new song, but to Marty, it was nearly 30 years old.
Marty recognized the value in repurposing old content. As a marketer or business owner, you should too. Find some of your old content that worked well. Once you obtain it, do a instant update, expand upon the content or change it into a different format such as an infographic. Since 63 percent of businesses report that infographics are effective, this is a particularly good plan.
Pay Attention to Just What Is Working
Young Marty realized that the sweet approach from his father was not working. His mom appeared to be more attracted to dominant males, so he used this knowledge to make his dad more inviting. You must also keep track of the techniques that are working for your organization. If they paid off once, build upon that results and focus on mimicking your first taste of marketing success.
It isn’t always best if you take marketing tips from a movie, but ‘Back to the Future’ certainly bucks this trend. Concentrate on the aforementioned lessons, and your marketing strategy will be going 88 miles per hour without delay.